A webshop that sells, not just runs.
Standard webshop templates are good enough for the average shop. If you don't want to be average — custom auction logic, mega-menus, complex integrations, AI personalisation — you build with us.
Looking to have a webshop built that does more than the average store? We build custom webshops for SMBs and freelancers on the platform that fits your assortment and ambition. Want a Magento webshop built for B2B, large catalogues or auction logic? Prefer WooCommerce for a manageable WordPress-based shop, or Shopify for fast DTC and international scale? We advise honestly and build it properly.
From a straightforward online store to a B2B webshop with ERP and fulfilment integrations, custom checkout and AI-driven search — you get a webshop that sells and grows with you, and the custom code is yours. We connect to the systems you already run, from accounting to stock, so orders flow without manual rekeying. An honest estimate upfront, no handoffs, direct contact with the developer who builds it — and an honest answer up front on whether Magento, WooCommerce or Shopify is the right call for your shop.
Want a webshop built in Leeuwarden, Drachten or Groningen? You work directly with the builder — on-site or remote, across all of Friesland and the rest of the Netherlands.
A webshop that sells.
Conversion is in the details: load time, search, checkout flow, product presentation. We build on proven platforms with custom work where standard falls short.
Higher conversion
Every 100ms faster load time increases conversion by 1%. Optimised Magento and WooCommerce installations with Varnish, full-page cache and CDN demonstrably deliver more revenue.
Better findability
Semantic HTML, structured data (schema.org Product, Offer, Review), hreflang for multilingual shops and a fast Core Web Vitals score — the combination Google rewards.
Scalability
From one hundred to one hundred thousand SKUs: the architecture grows with you. Magento's B2B module, custom auction logic and Excel imports for large inventories — built for your scale.
Integrations that work
ERP, CRM, accounting, fulfilment, payment provider — we integrate via stable APIs and event-driven integrations. No fragile copy-paste scripts, maintainable code.
We build on the three major platforms.
No favouritism — the right platform for your catalogue, team and budget.
Magento (Adobe Commerce)
The most powerful open-source e-commerce engine for medium to large stores. Ideal for B2B, complex catalogues, multi-store and custom logic like auctions and subscriptions.
We delivered the Blomson B2B auction and VeloYou dealer portal on Magento.
WooCommerce
The most widely used webshop plugin in the world, built on WordPress. Excellent for SMBs and freelancers with a manageable catalogue. We build custom plugins and performance optimisations without the Elementor bloat.
Shopify
Fast to production for DTC brands and international shops. We build custom Liquid themes, apps and Shopify Plus extensions. Ideal when manageability and fast scalability weigh heavier than complete freedom.
Sell smarter with AI.
Personalisation, smart search and automated product content are no longer future music. We integrate proven AI modules into your existing shop — GDPR-ready, EU-hosted.
Personalised search
Semantic search based on buying behaviour, not just exact keywords. Visitors find what they are looking for faster — demonstrably higher conversion.
Smart product recommendations
Cross-sell and upsell based on behaviour, not manually configured rules. Average 10–20% higher order value in comparable implementations.
Automated product content
Product descriptions, SEO texts and multilingual variants generated from your product data. Saves hours of manual work per week with large catalogues.
Questions about having a webshop built
What does having a webshop built cost?
Honest answer: it depends on platform choice, integrations and how much custom work you need — a starter shop is a very different thing from a B2B shop with custom logic. We'd rather not name a number before we know your scope: you get a no-obligation estimate first, and if anything shifts you hear it immediately.
Which platform suits my webshop best?
It depends on your catalogue, team and growth ambitions. WooCommerce for SMBs and freelancers with a manageable catalogue. Magento for B2B, large catalogues or complex logic. Shopify for DTC and international scalability. We advise honestly — even if another agency would suit better.
How long does it take to build a webshop?
A WooCommerce shop: 4–8 weeks. A Magento project with custom work: 8–20 weeks depending on scope. We work in weekly sprints with interim deliveries — no black box.
Do you also take over existing webshops?
Yes. We start with a code, performance and security audit. Then a priority list: what is blocking growth, what can wait. No blind refactoring — only changes with demonstrable impact.
Can you connect our webshop to our ERP or accounting package?
Yes, that is one of our strongest points. We have built integrations with Exact Online, AFAS, various fulfilment partners and custom backends. API-first, event-driven and maintainable.
What are the long-term costs of a Magento webshop?
Magento Open Source is free to use, but hosting, extensions and custom development cost time and money. We sketch the total cost of ownership honestly in the discovery phase — including a comparison with WooCommerce or Shopify if that fits better.
Can you integrate AI into my existing webshop?
Yes — smart search, product recommendations and automated content are proven patterns in e-commerce. Whether they pay off in your shop depends on catalogue, traffic and data, so we start with a Quickscan and then take the most promising integration as a first small step — measuring happens in practice.
Tell us about your shop.
Free 30-minute call: we map your wishes, advise the right platform and give an honest cost estimate.
Also looking for a custom website? See our web development services →
Want to know what it costs first? Read: what does a custom webshop cost? →