Honest, practical writing on web development, webshops and AI for SMBs. No buzzwords, no sales pitch — just what actually works and what doesn't.
We publish what we'd tell you over coffee: where the money really goes, where AI helps and where it doesn't, and how to keep a project lean. Written by the person who builds it.
Sober, useful reads — drafted by Rinnert, the senior who does the actual building.
Not AI hype but a verifiable system: 85+ specialist AI reviewers, 100+ cited checklists and automated security gates on every change — with a senior signing off on everything.
Read more →An honest breakdown of what a custom webshop really costs in 2026: scope, platform (Magento/WooCommerce/Shopify), integrations and design — plus the intro-call→design→build path to keep it lean.
Read more →An anti-hype guide to AI integration for SMBs: start with a quickscan, pick one workflow, keep EU data/GDPR in order, and choose realistic wins (chatbots, RAG, automation) over hype.
Read more →Skip the theory. Run the online quickscan for an honest first pass — or just book a call to talk through your situation.