Web, webshop & AI for SMBs — built to work. No hype, no middlemen. Just software that does its job.
Whatever we build — a website, a webshop, an AI workflow — the bar is the same: production software that actually works. 20 years of shipping taught us the difference between a demo and the real thing. And AI? We explore it the way we explore all new tech: by building. We find out whether it genuinely helps you — and if the answer is 'not yet', we say so.
Websites, webshops, AI and the custom integrations (APIs, sockets, realtime) that wire your systems, services and machines into an interface people reach in the browser.
Webmakkers builds websites, webshops and AI integrations for SMBs in Drachten, Heerenveen, Leeuwarden, Groningen and across Friesland — and remotely throughout the Netherlands.
Less manual work, more revenue. Chatbots & customer service that handles itself, RAG search in your own documents, workflow automation and AI in your webshop. GDPR-ready, EU-data, you stay in control.
Fast, scalable sites and web apps that convert — no page-builder bloat.
A webshop that sells. Custom auctions, mega-menus, integrations — everything standard platforms can't do.
Faster, safer, keeps growing. Bespoke SLA, Core Web Vitals, AI augmentation.
Realtime data, sockets, integrations with systems and machines. We build what others walk away from.
Low barrier, clear agreements upfront — and we only build after your go. If something shifts, you hear it immediately, not afterwards.
Free and without obligation. We look at where software or AI genuinely pays off for you — and where it doesn't (yet). 'Not yet' is an answer too.
→ or start with the online quickscanA graphic design or Figma design we refine together until it's right. We only build after your go.
We build what you saw in the design, in milestones. Every change passes automated security & quality gates. The custom code is yours.
Monitor, adjust, evolve. Cancellable monthly, no annual contracts.
We helped 5+ startups go from first idea to live product, across various revenue models — from marketplaces and e-commerce to lead generation.
Chat assistants and capture forms integrated into client sites, plus AI content moderation and personalized discovery in our own platform — all built on our own reusable AI modules.
Reusable AI modules · content safety · chat assistantsCustom auction per product, Excel upload, mega-menu with category icons.
Custom features standard platforms can't do View the case →Industrial controllers via sockets — live in the browser, visible and operable.
Shop floor → any screen, realtime View the case →Live football streams, stats and news for football clubs — with subscriptions and iDeal/Afterpay payments, settled via Infostrada Sports.
Realtime streaming + payments · via Custom MediaNot just for clients. We build these ventures ourselves on the same modern stack — powered by our own library of 280+ reusable modules that ship your project faster too.
85+ specialist review agents and 100+ cited checklists security-scan and review every change before it ships.
Read how that works →
No junior doing the work, no account manager in between — you work directly with Rinnert Deelstra (20+ years full-stack, e-commerce and AI). And when a project needs more, I bring in trusted partners — for design or extra capacity, say — while you keep a single point of contact.
AI works. But not for everything. We only build what delivers value — and we'll tell you honestly when something isn't ready yet.
I can confidently recommend him as a highly skilled and reliable WordPress developer. Rinnert played a key role in successfully launching our new homepage… and delivering integrations between WordPress, capture forms, AI chat assistants and marketing automation platforms such as Pardot. He combines technical expertise with a strong sense of ownership and partnership.
Anylamp needed some extra hands in Magento development and Rinnert delivered. Rinnert has worked on projects like improving checkouts, a huge Adyen payment module with a lot of testing… he is thorough, communicative and practical. All in all a solid choice.
Rinnert is our go-to Magento expert. No challenge is too big for him and his code is always top-tier. Magento is complex for us, but Rinnert makes it easy. A true craftsman.
An exceptionally good person to work with. His technical qualities are on another level. I recommend everyone to work with Rinnert.
Rinnert is a solid worker. He's a part of your team before you know it and helps you build solutions for your problems.
Rinnert is a great colleague to work with, he is businesslike and professional. He has great knowledge of code and code standards, is precise and works independently on user stories — combined with always delivering features, a great sense of responsibility and the pursuit of 100% customer satisfaction.
I have worked with Rinnert on multiple complex projects. Rinnert is a very valuable member of any team. He has a no-nonsense, let's get things done attitude. The quality of his work is high… I would love to have Rinnert in any project in the future.
By really getting your teeth into Amac, you brought this project to where it is now — without you it probably wouldn't be live yet.
I realized quickly that your skills are exceptional. We're jealous of the next team that gets to work with you.
I've never met anyone who picks up issues as fast and pragmatically as you.
Prefer a message over email? Or just a callback? Choose what works for you.
KvK 74497243 EU-data · GDPR-ready Friesland — active across NL