// Case: E-commerce · B2B · Magento

Blomson — custom B2B auction webshop.

Standard Magento is not enough when every product needs its own auction price and you want to upload overstock via Excel. We built exactly that.

// The challenge

Auction logic that does not exist out of the box.

Blomson sells B2B bicycle parts and wants to clear overstock quickly and efficiently via auctions. The problem: standard Magento has no per-product auction mechanism, no bulk upload via Excel and no mega-menu with visual category icons. Everything had to be built from scratch — without disrupting Magento's core functionality.

// The approach

Custom extensions on a solid Magento foundation.

Per-product auction module

A custom Magento extension makes it possible to set an auction status, opening bid and duration per product. Bidders can place a bid via a custom product form; the logic validates bids server-side.

Excel upload for overstock

An import module processes an Excel file with product codes, quantities and start prices and automatically creates the corresponding auction products in Magento. This replaces hours of manual entry.

Mega-menu with category icons

The navigation menu was extended with a mega-menu that shows an icon per category. Category icons are managed from the Magento admin without code changes.

Questions form at product level

Buyers can ask a question directly from a product page. The question is linked to the product and forwarded by email to the responsible salesperson.

// Screenshots

The webshop in practice.

Blomson webshop on laptop, desktop and mobile
Responsive — laptop, desktop & mobile
Blomson homepage on desktop
Homepage with mega-menu and category icons
Blomson auction product page on desktop
Custom auction module per product
Blomson category page on desktop
Category page with mega-menu navigation
Blomson product page with questions form on desktop
Product page with built-in questions form
Blomson homepage on mobile
Mobile view — optimised for all screens
// The result

A B2B platform that standard platforms cannot do.

Blomson has a fully functional B2B Magento webshop with custom auction logic, efficient stock management via Excel upload and a clear mega-menu. The extensions are maintainable, documented and decoupled from the Magento core — ready for future updates.

// Technology

Magento 2 · PHP · MySQL · JavaScript · Magento extension architecture · Excel import · custom Magento mega-menu

Live site No longer online
// Similar project?

Custom features standard platforms cannot do.

Does your webshop need functionality that goes beyond standard capabilities? We build it.

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